Digital Marketing

Currently, digital media is playing a more significant role than traditional means in expanding the customer base of modern Saudi businesses. As a result, many businesses allocate more than half of their marketing budgets to digital marketing. This shift benefits both businesses and customers, as it allows for greater reach and accessibility. Consequently, there is high demand for professionals who possess the skills to effectively utilize digital marketing techniques to achieve desired outcomes. At JIC, we recognize this trend and offer a comprehensive course that delves into the fundamentals of digital marketing, equipping trainees with the necessary skills to enhance their business.

Program Outcomes

By the end of the program, students will be more capable of:
  • Develop a strategic approach to digital marketing, comparing and contrasting with traditional methods
  • Gain proficiency with current digital marketing tools and channels
  • Apply a data-driven approach through campaign best practices, audience targeting, and performance analytics
  • Optimize content marketing through search engine optimization, social media management, and email automation
  • Master paid advertising and demand generation tactics
  • Integrate emerging technology like artificial intelligence and automation
  • Apply knowledge through hands-on projects and real use cases to build skills in strategy, execution and measurement

Target Audience

Beginners in Digital Marketing who are new to the field of digital marketing

Professionals already working in the marketing field who want to upgrade their skills

Entrepreneurs and Business Owners who own or manage businesses and want to leverage digital marketing

High School and university graduates aiming at enrolling in an educational/training program that enables them to join the job market

Career Opportunities:

There are numerous job opportunities, some of which include:
  • Social Media Specialist
  • SEO Specialist (Search Engine Optimization)
  • Digital Advertising Strategist
  • Web and Digital Data Analyst
  • Email Marketing Specialist
  • Digital Marketing Manager
  • IT Professionals who work closely with marketing teams
  • Job seekers hoping to break into the digital marketing field
  • College students studying marketing, business, or related fields
  • Career Switchers who are looking to switch careers and enter the digital marketing industry
  • Freelancers and consultants who provide marketing services to clients

Courses Covered

A diverse range of courses spanning over 5 weeks, totaling 45 hours
  • Digital Marketing Landscape
  • Search Engines Marketing
  • Search Engines Optimization
  • Social Media Marketing
  • Email Marketing
  • Artificial Intelligence, Automation and Emerging Technologies

Register now

To progress in your educational journey, enhance your skills, and achieve your professional goals

Contact us

To contact The Continuing Education Center

920033424 – 1128