This program provides a detailed explanation of the importance of customer service, and identifies the basic effective communication skills required. It provides the foundation for quality customer service and focuses on building life-long customer relationships by developing effective customer-care strategies.

The program also provides guidelines for emerging technologies, and uses various hands-on and interactive scenarios to develop customer care skills needed to provide excellence in service

Duration: 18 hours

Course Outcomes:

• Understand the most important characteristics of customer service management
• Develop persuasion skills and ability to fix mistakes
• Build a strong relationship with customers
• Be aquatinted of the latest information technology in the field of customer service management
• Integrate of information and benchmarking
• Apply Customer Experience Assessment & Analysis
• Elevate the level of the organization’s reputation

Modules Covered:

• Module 1: Introduction to Customer Service
• Module 2: Customer Service: Communication Skills
• Module 3: Customer Analysis: Knowing your Customer
• Module 4: Calming Upset Customers
• Module 5: Telephone Customer Service
• Module 6: Internet Customer Skills
• Module 7: Time Management Strategies
• Module 8: Stress Management Strategies

The CBP™ Sales Certification is designed to instill and establish the foundation for professional selling by developing the latest and most successful selling strategies and processes using effective sales methodologies. Trainees will learn the skills and tactics of leading sales and will be capable to close any deal with high professionalism and take part in interactive scenarios to master those skills.

The CBP™ Sales certification module covers all the major sales stages and teaches the best practices in the sales industry.

Duration:  18 hours

 Course Outcomes:

• Define of Sales
• Infer some methods and skills to look for potential clients
• Explain how to build effective and successful communication from the first time
• Offer a presentation with confidence for a service and/or product professionally
• Deal with all forms of objections and obstacles that may be encountered in the sale
• Closes the transaction in a professional, gradual and compelling manner
• Explain examples of effective strategies for closing and following the deal
• Develop strategies and methods that support the success of the evaluation process

Modules Covered:

• Module 1: Introduction to Selling
• Module 2: Prospecting Success Strategies
• Module 3: First Contact Success Strategies
• Module 4: Qualification Success Strategies
• Module 5: Presentation Success Strategies
• Module 6: Successful Objection Resolution
• Module 7: Successful Closing Strategies
• Module 8: Wrap-up & Follow-up Strategies

There is no doubt that leadership is the art of influencing others, and mastery of that art boost work towards success, where the effective leader can sharpen the energies his/her staff to work actively with determination and passion to succeed in their job. This program covers all the essentials of today’s leaders. It is a hands-on and interactive module that uses real life scenarios to develop practical leadership skills

Duration:  18 hours

Course Outcomes:

• Define effective leadership comprehensively
• Define the responsibilities of a successful leader
• Understand and master leadership skills
• Compare leadership and management
• Identify the appropriate and effective leadership style
• Develop the organization’s vision and work tasks
• Make decisions with high efficiency and quality

Modules Covered:

• Module 1: Introduction to Effective Leadership
• Module 2: Choosing the Appropriate Leadership Style
• Module 3: Developing a Vision & a Mission
• Module 4: Decision Making
• Module 5: Team Building for Leaders
• Module 6: Motivation

This course covers the key aspects of management with the aim of ensuring the smooth, effective and professional functioning of the business. It explains how to reduce costs, improves time management, and the quality of products and services. It also covers the basics of financial and human resources management.

The course provides the essential information and skills required by professionals who have to make decisions that are important to the direction and performance of an organization or business.

Due to the diversity of the course content, it will be valuable for participants seeking to improve their management skills and achieve better success in the work environment

Duration: 28 hours

Course Outcomes:

• Develop style leadership and teamwork
• Develop key management skills; critical thinking, innovation and creativity skills
• Review concepts related to marketing processes and develop innovative marketing plans
• Explain the importance of budgeting and develop ability to read financial statement
• Learn how to manage human resources
• Learn how to manage risks successfully
• Possess a solid and in-depth knowledge of management ethics and disciplines
• Measure and evaluate institutional performance

 Modules Covered:

• Module 1: Introduction to Business Management
• Module 2: Business Skills for Managing
• Module 3: Organize and Prioritize
• Module 4: Delegation without Micromanagement
• Module 5: Technology Management
• Module 6: Marketing Management
• Module 7: Operations Management
• Module 8: Financial Management
• Module 9: Human Resources Management
• Module 10: Risk Management

The CBP™ Marketing is geared towards persons interested in pursuing a career in marketing or improving their marketing skills. The course provides the essential information and skills required by professionals who have to make marketing decisions that are important to the direction performance of an organization or business. If a particular approach to marketing in any environment is what you need, then this course is for you.

Duration:  27 hours

Course Outcomes:

• Assess consumer, product and market behavior
• Read the customer and clarify the factors affecting his purchases
• Determine the product price and distribution
• Explain a brand concept and develop marketing plans accordingly
• Analyze marketing strategy
• Assess integration of technology into the marketing process, including the use of web sites, email marketing, search engine marketing, and social media marketing
• Assess and evaluate marketing plan and strategy

Modules Covered:

• Module 1: Introduction to Marketing
• Module 2: Consumer Behavior
• Module 3: Developing A Marketing Plan
• Module 4: Introduction to Product and Market Assessment Plan
• Module 5: Target Marketing and Segmentation
• Module 6: Brand Positioning
• Module 7: Marketing Strategy
• Module 8: Communication Goals
• Module 9: Product Planning
• Module 10: Pricing
• Module 11: Distribution
• Module 12: Technology in Marketing
• Module 13: Marketing Strategy Evaluation

The CBP™ Human Resources Management Training and Certification course is geared towards the individuals looking to learn how to manage employees and motivate them, increase their efficiency and develop the necessary plans to improve their performance.  In this course, trainees will be provided with the essential information and skill sets required to conduct effective HR practices. The CBP™ Human Resources Management Certification also equips the business professionals with the best HRM practices and develops their roles as per the organization’s mission statement and vision.

Duration:  27 hours

Course Outcomes:

• Review and explain the concept of strategic planning in human resources management
• Clarify the values of Human Resources Management and the concept of Justice
• Explain how to build a team
• Apply recruitment processes
• Create efficient team
• Motivate employees
• Clarify the importance of performance evaluation and apply its principles
• Provide and receive feedback
• State the importance of Health and Safety Legislation at work
• Activate the Health and Safety culture at work
• Establish links between human resources and public relations
• Introduction to Human Resources Management

Modules Covered:

• Module 1: Introduction to Human Resources Management
• Module 2: Team Building and Recruitment Process
• Module 3: Motivating Employees
• Module 4: Disciplinary Process and its Legal Aspects
• Module 5: The Value of Assessing Performance
• Module 6: Providing and Receiving Feedback
• Module 7: Strategic Human Resources Management
• Module 8: Managing Health & Safety at Work
• Module 9: HRM and The Public Relations
• Module 10: Business Ethics Literacy

The CBP™ Professional-Project Management training course aims to prepare participants, especially those who have recently joined the field of work, to manage small projects. It provides them with the basic concepts, principles of project management, and enhances their skills by introducing them to the latest methodologies that enable them to make the best use of their expertise.

Duration:  27 hours

Course Outcomes:

• Review different ways of selecting projects
• Learn and understand the project concept & Life Cycle
• Practice effective planning for a project including the time frame, and the financial part
• Build and motivate teams, explain the structure of Labor
• State the tasks of the team leader and the other team members’ tasks
• Review the specifications of the selected team and resolve disputes within it
• Implement the project plan
• Understand the types of contracts and mechanisms of contracting and supervising
• Integrate information, analyze project plan and evaluate its success and implementation
• Launch the project, follow up its implementation and observe quality control measures
• Assess the business communication, the integration of information and the success and in implementing the project plan

Modules Covered:

• Module 1: Introduction to Project Management
• Module 2: The Project Initiation Stage
• Module 3: The Project Planning Stage
• Module 4: Team Building for Project Leaders
• Module 5: Motivation
• Module 6: Implementing the Project Plan
• Module 7: The Closing Stage

The tourism market is huge and the tourism industry has become a source of national income for most countries. In view of this, every worker in the tourism sector should possess the skills, behaviors and leadership qualities to elevate his organization towards excellence in this vital sector. In this program, we highlight the most important elements of the tourism industry.

The CBP™ Tourism and Hospitality Certification covers a wide range of topics in the tourism industry such as the business of tourism, developing and supplying tourism demand, types of tourism, tourism management, marketing, hospitality, customer service and communication skills in tourism. It also covers emerging issues in tourism like tourist safety and security.

Duration:  27 hours

Course Outcomes:

• Describe the business of tourism, identify main concepts and types of tourism
• Identify resources for the development and sustainability of tourism industry
• Identify the industries that are affected by tourism
• Identify the three (3) elements that make up the demand for tourism
• Identify the necessary resources for the development and sustainability of the tourism industry
• Identify elements for the success of cultural and recreational tourism
• Explain the concept of hospitality and its importance in tourism management
• Demonstrate high hospitality skills, good reception and high-level customer service
• Apply customer service skills with high professionalism

Modules Covered:

• Module 1: Introduction to Tourism
• Module 2: Business of Tourism
• Module 3: Demand for Tourism
• Module 4: Types of Tourism
• Module 5: Tourism Management
• Module 6: Hospitality and Tourism
• Module 7: Customer Service in Tourism
• Module 8: Communication Skills in Tourism
• Module 9: Calming Upset Tourists
• Module 10: World Tourism Organization (WTO) Global Code of Ethics