BSc in Marketing & International Business Management

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Marketing & International Business Management

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Program Overview

The Marketing and International Business Management program is a double major and strengthens the basic principles of marketing planning and marketing strategies. It aims to widen students’ perceptions of marketing and international business management by developing a global perspective to adapt to dynamic international influences such as the effective use of information technology.

Program Name

BSc in Marketing & International Business Administration

Credit hours

132 Hours

Study language

English/Arabic

Program length

4 Years

Study mode

On-campus

Learning mode

Interactive Lectures

Program Goals

This program is for those who aspire to

Identify principles of Marketing & International Business Management that relate to different situations

.Deliver High-Quality Education: Provide a rigorous and comprehensive curriculum that meets high academic standards and prepares students for advanced study and research.

Assess information from different sources & apply this information to structure & to formulate professional reasoning

Foster Intellectual Growth and Critical Thinking: Promote critical thinking, creativity, and intellectual curiosity that encourage students to explore new ideas and concepts and to develop innovative solutions.

Enhance Research and Analytical Capabilities: Develop students' research skills through hands-on exposure to various methodologies, encouraging original research and scholarly contributions to the field of marketing and international business.

Promote Global Awareness and Interdisciplinary Learning: Encourage students to gain international awareness and integrate knowledge from different disciplines, fostering a holistic and culturally aware understanding of marketing and international business.

Cultivate Ethical Scholarship and Community Engagement: Instill an understanding of ethical principles, promote integrity and responsible conduct, and encourage students to engage with local and global communities to address real-world challenges and contribute to societal well-being.

Career Opportunities

Sales

Managing Retail Stores

Research Companies and Advertising Agencies

Production

Domestic and International Marketing

All Industrial Economics Sectors

Study Plan

1st Year

Semester 1

Course Code	Course Name	Pre-Requisites	Credit Hours
ARAB 101	Arabic I	None	3
ENG 101	English I	None	3
ISLS 101	Islamic Studies I	None	3
MATH 100	Mathematics I	None	3
MIS 151	Fundamentals of Information Technology	None	3
GEE XXX	General Education Elective	None	3
Total Credit Hours	18

Semester 2

Course Code	Course Name	Pre-Requisites	Credit Hours
STAT 101	General Statistics	MATH 100	3
ARAB 102	Arabic II	ARAB 101	3
ENG 102	English II	ENG 101	3
ISLS 102	Islamic Studies II	ISLS 101	3
MAN 121	Fundamentals of Management	ENG 101	3
Total Credit Hours	15

2nd Year

Semester 3

Course Code	Course Name	Pre-Requisites	Credit Hours
MAN 221	Human Resource Management	MAN 121	3
ECO 221	Micro Economics	MAN 121 STAT 101	3
BUS 222	Quantitative Analysis for Business	STAT 101	3
MKT 231	Introduction to Marketing	None	3
ACC 241	Introduction to Financial Accounting	MATH 100	3
GEE XXX	General Education Elective	None	3
Total Credit Hours	18

Semester 4

Course Code	Course Name	Pre-Requisites	Credit Hours
ECO 222	Macro Economics	ECO 221	3
MAN 222	Operations Management	MAN 121 BUS 222	3
BUS 223	Research Methodology	None	3
MAN 223	Organizational Behavior	MAN 221	3
MKT 232	Sales Management	MKT 231	3
Total Credit Hours	15

3rd Year

Semester 5

Course Code	Course Name	Pre-Requisites	Credit Hours
ENG 103	Public Speaking	ENG 101	3
MKT 332	Consumer Behavior	MKT 231	3
MKT 333	Public Relations	MKT 231	3
MKT 336	Supply Chain Management	MKT 231, MAN 222	3
MKT XXX	Major Elective	None	3
Total Credit Hours	15

Semester 6

Course Code	Course Name	Pre-Requisites	Credit Hours
MKT 233	Services Marketing	None	3
FIN 240	Financial Management	ACC 241, MKT 231	3
BUS 322	Business Law	STA 101, MKT 231, BUS 223	3
MKT 335	Marketing Research	MKT 231	3
MKT 337	Advertising and Promotion	None,ACC 241, MKT 231,STA 101, MKT 231, BUS 223,MKT 231	3
Total Credit Hours	15

Summer Semester

Course Code	Course Name	Pre-Requisites	Credit Hours
MKT -430	Co-op Training	MKT -332, MKT -333, MKT -335, MKT -337	6
Total Credit Hours	6

Summer Semester

Course Code	Course Name	Pre-Requisites	Credit Hours
MKT -430	Co-op Training	MKT -332, MKT -333, MKT -335, MKT -337	6
Total Credit Hours	6

4th Year

Semester 7

Course Code	Course Name	Pre-Requisites	Credit Hours
BUS 323	International Business Principles	MAN 222, MKT 231, BUS 322	3
MAN 324	Strategic Management	MAN 121	3
MKT 434	Product Development and Brand Management	MKT 332	3
MKT XXX	Major Elective	None	3
MKT XXX	Major Elective	None	3
Total Credit Hours	15

Semester 8

Course Code	Course Name	Pre-Requisites	Credit Hours
BUS 425	Entrepreneurship	MKT 231	3
MKT 436	International Marketing	MKT 231, BUS 323	3
MKT 438	Digital Marketing	MIS 151, MKT 337	3
MKT 439	Integrated Marketing Communication	MKT 430	3
MKT XXX	Major Elective	None	3
Total Credit Hours	15

The student must register between 12-18 credit hours per semester to be able to complete graduation requirements within the specified period of the program.

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Admission Requirements

Scores

High school score

65% & Above

Mandatory Qualifications

The Certificate Equivalency Letter from the Ministry of Education must be provided in case the student obtained a high school certificate from outside the Kingdom of Saudi Arabia.

The student must pass the English placement test and any other tests determined by the college as one of the admission requirements.

The student must not be registered in another university or college.

The student must be medically fit.

College Fees

Registration fees

1200

English test fees

100

Tuition fees

1,600 / Hour

Average fees for one semester

24,000