the 13th International Conference on Business, Accounting, Finance, and Economics (BAFE 2025)

Dr. Hassan Mousa, representing the Business Department at Jeddah International College, is participating in the 13th International Conference on Business, Accounting, Finance, and Economics (BAFE 2025) in Kuala Lumpur, Malaysia, with his research titled “Sustainable Development through Discrete Pathways: AI and Organizational Creativity in Saudi Arabia’s Healthcare Sector.” The study highlights how artificial intelligence and creative organizational practices can work together to advance sustainable transformation in the healthcare industry, supporting the goals of Saudi Vision 2030. Dr. Mousa’s participation reflects Jeddah International College’s dedication to impactful research that integrates technology, creativity, and sustainability on the global stage