Graphic Design Program for Social Media

Graphic Design Program for Social Media

Graphic design is essential for social media marketing. Businesses need to create visually appealing content to engage with their audience and promote their brand. This has led to a surge in demand for graphic designers who can create content that resonates with the target audience.

Program Outcomes

By the end of the program, students will be more capable of:
  • Creating exceptional and appealing images for sharing on social media platforms, whether for marketing purposes or to increase engagement and reach
  • Developing the necessary skills to design user interfaces for social media platforms, such as image dimensions, allowed file formats, and copyright laws
  • Taking and editing photos and videos
  • Acquiring a fundamental understanding of graphic design principles and important visual elements such as color, shape, typography, layout, and balance
  • Using Adobe tools and software
  • Designing unique and distinctive logos for brands on social media platforms

Target Audience

Marketers and business owners

Graphic Design professionals who aim at upgrading their skills to advance their careers

Design enthusiasts and lovers and those interested in the field of design and creativity

Individuals who have no previous experience in design and are interested in acquiring basic skills in using design software

High School and university graduates aiming at enrolling in an educational/training program that enables them to join the job market

Career Opportunities:

There are numerous job opportunities, some of which include:
  • Social Media Manager
  • Freelance Graphic Designer
  • Social Media Specialist
  • Jobs with Advertising Agencies
  • Jobs with Marketing Agencies
  • Jobs with Public Relations
  • Digital Media Specialists

Courses Covered

A diverse range of programs, totaling 174 hours.

Photoshop
Illustrator
Premier Pro
After Effects
Photography & Videography
Canva

The course covers the basics of computer-based art and an overview of techniques and strategies using Adobe Photoshop. This course focuses on Adobe Photoshop to familiarize students with the editing capabilities of raster software. Trainees learn how to use the software interface and access its expansive set of features through multiple assignments that cover the basics of image editing and basic manipulation.

Duration: 33 hours

Course Outcomes:

  • Use the most common basic features of Adobe Photoshop
  • Identify the components and capabilities of Photoshop
  • Gain an understanding of image manipulation and photomontage
  • Manage selections and layers
  • Modify, repair images, and manage color
  • Import, export, organize, and save files

Modules Covered:

  • Introduction to Photoshop
  • Introducing the Photoshop interface
  • Layers
  • Understanding selections and masks
  • Combine images.
  • Adjust photos nondestructively.
  • Working with type
  • Exporting and saving

The course covers the software interface and its features through multiple assignments that cover the techniques for working with paths, masks, fills, and strokes. Trainees will learn how to use transformation tools, envelopes, filters, effects, and graphic styles. In addition to working with pen tools, compound paths, effects, layers, masks, patterns, blends, colors, and save files for print/web, and more.

Duration: 33 hours

Course Outcomes:

  • learn basic features of Adobe Illustrator
  • Identify the components and capabilities of Adobe Illustrator
  • Customize objects and shapes
  • Manage vector files
  • Import, export, organize, and save files.

Modules Covered:

  • Introduction to Illustrator
  • Introducing the Illustrator interface
  • Basic shapes
  • Drawing tools in Illustrator
  • Colors
  • Type
  • Working with symbols
  • Exporting, saving, and printing

This course will teach you the basics of using Adobe Premiere Pro to create social media videos. You will learn how to import footage, organize your media, edit clips, add transitions and effects, and export your videos for different social media platforms.

Duration: 33 hours

Course Outcomes:

  • Understand the basics of Premiere Pro. Understand the interface, the different tools and panels, and the basic concepts of video editing.
  • Create basic video edits. Cut, trim, and add transitions to video clips.
  • Add titles, graphics, and effects to videos. Use text, images, and video effects to create visually appealing and engaging videos.
  • Export videos in different formats for social media. Export videos in the correct format for each social media platform.
  • Create social media-friendly content. Understand the best practices for creating content that is visually appealing and engaging for social media users.
  • Collaborate with others on Premiere Pro projects. Share projects, give and receive feedback, and work together to create high-quality content.

Modules Covered:

  • Introduction to Premiere Pro
  • Basic video editing concepts
  • Working with audio
  • Adding titles and graphics
  • Using video effects
  • Advanced video editing techniques
  • Create social media-friendly content
  • Creating videos that promote a brand or product

This course will teach trainees how to use Adobe After Effects to create engaging and visually appealing social media content. Trainees will learn the fundamentals of After Effects, including how to create animations and effects, and how to use After Effects to create a variety of social media assets

Duration: 33 hours

Course Outcomes:

  • Understand the basics of After Effects. This includes understanding the interface, the different tools and panels, and the basic concepts of animation and compositing.
  • Create basic animations and effects. This includes creating keyframes, animating text and objects, and using different effects to create visual interest.
  • Create social media-friendly content. This includes understanding the best practices for creating content that is visually appealing and engaging for social media users.
  • Use After Effects to create a variety of social media assets. This includes creating intros, outros, social media graphics, and other types of content that can be used on social media platforms.
  • Collaborate with others on After Effects projects. This includes being able to share projects, give and receive feedback, and work together to create high-quality content.

Modules Covered:

  • Introduction to After Effects
  • Basic animation techniques
  • Masking
  • Applying Effects
  • Creating typography animations
  • Creating Social Media Assets
  • Creating effective renders and exports

This course will teach trainees the essential skills they need to create high-quality images and videos for social media. Trainees will learn about camera basics, composition, and lighting. They will also learn about the different types of content that are popular on social media and how to create content that will engage their audience.

Duration: 33 hours

Course Outcomes:

  • Understand the basics of photography and videography
  • Apply composition principles to create visually appealing images and videos
  • Use lighting to create different moods and atmospheres
  • Understand the different types of content that are popular on social media
  • Create content that is appropriate for social media platforms
  • Create content that will engage and connect with an audience

Modules Covered:

  • Camera basics
  • Composition
  • Lighting
  • Framing & Composition for videography
  • Camera Movements
  • Phone Photography & Videography
  • Social media platforms
  • Types of content
  • Audience engagement

The course covers the Canva platform interface and its features through multiple assignments for social media. Students will learn how to create a simple e-book cover using design principles, apply design principles to social media graphics, design animated posts for better engagement, and use other tools that Canva offers.

Duration: 9 hours

Course Outcomes:

  • Open and learn to identify the general tools in Canva
  • Learn how to use templates in Canva
  • Design animated posts in Canva
  • Develop and design carousel posts in Canva
  • Learn to use the tools in the “more” bar in Canva.

Modules Covered:

  • Introduction to the basics of graphic design
    • Fonts and color
    • white space
    • Balance and hierarchy
    • Contrast
  • Design basics on Canva
  • Canva main interface
  • Search in Canva
  • Tools and effects
  • Video feature
  • Saving formats
  • Layers
  • Design a brand identity with Canva features

Photoshop

The course covers the basics of computer-based art and an overview of techniques and strategies using Adobe Photoshop. This course focuses on Adobe Photoshop to familiarize students with the editing capabilities of raster software. Trainees learn how to use the software interface and access its expansive set of features through multiple assignments that cover the basics of image editing and basic manipulation.

Course Outcomes:

  • Use the most common basic features of Adobe Photoshop
  • Identify the components and capabilities of Photoshop
  • Gain an understanding of image manipulation and photomontage
  • Manage selections and layers
  • Modify, repair images, and manage color
  • Import, export, organize, and save files

Modules Covered:

  • Introduction to Photoshop
  • Introducing the Photoshop interface
  • Layers
  • Understanding selections and masks
  • Combine images.
  • Adjust photos nondestructively.
  • Working with type
  • Exporting and saving

Duration: 33 hours

Illustrator

The course covers the software interface and its features through multiple assignments that cover the techniques for working with paths, masks, fills, and strokes. Trainees will learn how to use transformation tools, envelopes, filters, effects, and graphic styles. In addition to working with pen tools, compound paths, effects, layers, masks, patterns, blends, colors, and save files for print/web, and more.

Course Outcomes:

  • learn basic features of Adobe Illustrator
  • Identify the components and capabilities of Adobe Illustrator
  • Customize objects and shapes
  • Manage vector files
  • Import, export, organize, and save files.

Modules Covered:

  • Introduction to Illustrator
  • Introducing the Illustrator interface
  • Basic shapes
  • Drawing tools in Illustrator
  • Colors
  • Type
  • Working with symbols
  • Exporting, saving, and printing

Duration: 33 hours

Premier Pro

This course will teach you the basics of using Adobe Premiere Pro to create social media videos. You will learn how to import footage, organize your media, edit clips, add transitions and effects, and export your videos for different social media platforms.

Course Outcomes:

  • Understand the basics of Premiere Pro. Understand the interface, the different tools and panels, and the basic concepts of video editing.
  • Create basic video edits. Cut, trim, and add transitions to video clips.
  • Add titles, graphics, and effects to videos. Use text, images, and video effects to create visually appealing and engaging videos.
  • Export videos in different formats for social media. Export videos in the correct format for each social media platform.
  • Create social media-friendly content. Understand the best practices for creating content that is visually appealing and engaging for social media users.
  • Collaborate with others on Premiere Pro projects. Share projects, give and receive feedback, and work together to create high-quality content.

Modules Covered:

  • Introduction to Premiere Pro
  • Basic video editing concepts
  • Working with audio
  • Adding titles and graphics
  • Using video effects
  • Create social media-friendly content
  • Advanced video editing techniques
  • Creating videos that promote a brand or product

Duration: 33 hours

After Effects

This course will teach trainees how to use Adobe After Effects to create engaging and visually appealing social media content. Trainees will learn the fundamentals of After Effects, including how to create animations and effects, and how to use After Effects to create a variety of social media assets

Course Outcomes:

 

  • Understand the basics of After Effects. This includes understanding the interface, the different tools and panels, and the basic concepts of animation and compositing.
  • Create basic animations and effects. This includes creating keyframes, animating text and objects, and using different effects to create visual interest.
  • Create social media-friendly content. This includes understanding the best practices for creating content that is visually appealing and engaging for social media users.
  • Use After Effects to create a variety of social media assets. This includes creating intros, outros, social media graphics, and other types of content that can be used on social media platforms.
  • Collaborate with others on After Effects projects. This includes being able to share projects, give and receive feedback, and work together to create high-quality content.

Modules Covered:

 

  • Introduction to After Effects
  • Basic animation techniques
  • Masking
  • Applying Effects
  • Creating typography animations
  • Creating Social Media Assets
  • Creating effective renders and exports

Duration: 33 hours

Photography & Videography

This course will teach trainees the essential skills they need to create high-quality images and videos for social media. Trainees will learn about camera basics, composition, and lighting. They will also learn about the different types of content that are popular on social media and how to create content that will engage their audience.

Course Outcomes:

 

  • Understand the basics of photography and videography
  • Apply composition principles to create visually appealing images and videos
  • Use lighting to create different moods and atmospheres
  • Understand the different types of content that are popular on social media
  • Create content that is appropriate for social media platforms
  • Create content that will engage and connect with an audience

Modules Covered:

 

  • Camera basics
  • Composition
  • Lighting
  • Framing & Composition for videography
  • Camera Movements
  • Phone Photography & Videography
  • Social media platforms
  • Types of content
  • Audience engagement

        

Duration: 33 hours

Canva

The course covers the Canva platform interface and its features through multiple assignments for social media. Students will learn how to create a simple e-book cover using design principles, apply design principles to social media graphics, design animated posts for better engagement, and use other tools that Canva offers.

Course Outcomes:

  • Open and learn to identify the general tools in Canva
  • Learn how to use templates in Canva
  • Design animated posts in Canva
  • Develop and design carousel posts in Canva
  • Learn to use the tools in the “more” bar in Canva.

Modules Covered:

  • Introduction to the basics of graphic design
  • Fonts and color
  • white space
  • Balance and hierarchy
  • Contrast
  • Design basics on Canva
  • Canva main interface
  • Search in Canva
  • Tools and effects
  • Video feature
  • Saving formats
  • Layers
  • Design a brand identity with Canva features

Duration:  9 hours

Register now

To progress in your educational journey, enhance your skills, and achieve your professional goals

Contact us

To contact The Continuing Education Center

920033424 – 1128