Public Relations and Media & Marketing

The Marketing Department and the Public Relations and Media Department work under the direct supervision of the Director of the Public Relations, Media and Marketing Department, with regular follow-up from the College Council as shown in the Authority’s organizational structure.

The Public Relations and Media Department is considered one of the most important departments in any administrative system or official facility. Due to its connection with all internal and external departments. It is the college’s window to society and the link between the college’s internal audience of employees and students. It is a tool for achieving strong and distinguished relationships between the college administration and the external audience of institutions and various segments of society. The importance of the administration’s role stems from the fact that it aims to create a positive impression, enhance the good mental image and good reputation of the college through the functions and tasks assigned to highlight the cultural image of the college’s employees, achievements and its future projects with various parties that deals with and gains their trust and respect. Therefore, the college consolidates its relationship between the college administrations and departments, pays attention to social communication between them and supervises the organization of conferences, seminars, scientific forums and events.


The Department of Public Relations and Media seeks to be a link between the college, society, media institutions, and governmental and private sectors, using the latest modern media means and reaching the utmost levels of professionalism in communication.


  • Spreading awareness and enhancing the college’s reputation and positive image in society.
  • Building positive relationships with internal and external stakeholders.
  • Consolidating relations between the college and educational and media institutions in order to achieve mutual benefit.
  • Get to know the audiences’ viewpoints
  • Enhance the college’s position in the minds of the public and protect the organization from harmful rumors
  • Gaining the trust of the organization’s employees, raising their cultural and social level, and raising their morale
  • Painting a positive image of the organization in the community

The Marketing Department of the college is considered a mirror of the Jic, as it plays multiple roles inside and outside the walls of the university. It works to highlight the university’s image, build a positive image for it locally and regionally, and create public awareness of its cultural and scientific role among the target segments in societies. It publishes the methodology and philosophy of blended learning, its advantages, and marketing it through by strengthening the Jic relations with academic and research institutions, civil society institutions, and all relevant institutions and entities to create continuous partnership and cooperation. To achieve this end, we care and focus on effective communication with print and field marketing and all means of communication to disseminate the Jic mission, goals, and role in the academic and research field, and this is what reflects the administration is keen to root the Jic developmental, social and national role by participating in all events that reflect the positive image of the Jic and its development goals.


Jeddah International College Marketing Department is involved with nearly all aspects of business activity, beginning with defining the firm’s mission, through assessing consumer wants and needs, developing strategy based on assessment, designing services that meet those wants and needs, implementing the promotion, pricing, and distribution that support sales, to monitoring consumer satisfaction.


  • The Marketing Unit seeks to achieve its mission through the following objectives:
  • Enhance the University’s reputation by managing its visual identity.
  • Analyse market trends, competition, and industry dynamics.
  • Increase brand visibility and recognition in the target market and Create a consistent brand image and messaging.
  • Generate high-quality leads through various marketing channels.
  • Attract new customers and expand the customer base and develop strategies to reach and convert potential customers.
  • Build and implement customer loyalty programs and reduce customer churn and increase customer lifetime value.
  • Create valuable and engaging content to attract and retain customers and utilize content marketing to establish expertise and authority.
  • Improve the company’s online presence through website optimization and SEO and utilize digital marketing channels like social media, email, and paid advertising.
  • Monitor and analyse the performance of marketing campaigns and ensure that marketing efforts provide a positive return on investment.
  • Use data and analytics to make informed marketing decisions and continuously refine strategies based on data insights.
  • Monitor and assess the activities and strategies of competitors and identify opportunities and threats in the market.
  • Gather and act upon customer feedback to improve products and services and ensure customer satisfaction and loyalty.
  • Efficiently allocate and manage the marketing budget and ensure that marketing activities are cost-effective.
  • Stay up-to-date with emerging marketing trends and technologies and adapt marketing strategies to changing market conditions.
  • Establish key performance indicators (KPIs) to measure the success of marketing efforts and provide regular reports to assess progress and make informed adjustments.

Members of public relations, media and marketing


Organizational Structure


Ms. Rawabi Mansour Abunar

Director of Public Relations, Media and Marketing Department

Ms. Omnyah Ayed Aldossari

PR & Media Manager

Ms. Ashwaq Algarni

CSC Supervisor

Ms. Nada Abdulaziz Alhindi

Graphic Designer

Ms. Dareen Mahmoud Ammar

Marketing Specialist

Ms. Dana Nasser Almaghari

Institutional Communication Specialist

Ms. Sanaa Salama

Marketing Manager

Ms. Lujain Adnan Rawah

Graphic Designer

Mr. Mubarik ali bakhsh

Graphic Designer & Photographer

Mr. Faisal Ahmed Alghamdi

Marketing supervisor

Ms. Marwah khalid thali

Customer Service specialist