The Marketing Department and the Public Relations and Media Department work under the direct supervision of the Director of the Public Relations, Media and Marketing Department, with regular follow-up from the College Council as shown in the Authority’s organizational structure.
The Public Relations and Media Department is considered one of the most important departments in any administrative system or official facility. Due to its connection with all internal and external departments. It is the college’s window to society and the link between the college’s internal audience of employees and students. It is a tool for achieving strong and distinguished relationships between the college administration and the external audience of institutions and various segments of society. The importance of the administration’s role stems from the fact that it aims to create a positive impression, enhance the good mental image and good reputation of the college through the functions and tasks assigned to highlight the cultural image of the college’s employees, achievements and its future projects with various parties that deals with and gains their trust and respect. Therefore, the college consolidates its relationship between the college administrations and departments, pays attention to social communication between them and supervises the organization of conferences, seminars, scientific forums and events.
The Department of Public Relations and Media seeks to be a link between the college, society, media institutions, and governmental and private sectors, using the latest modern media means and reaching the utmost levels of professionalism in communication.
The Marketing Department of the college is considered a mirror of the Jic, as it plays multiple roles inside and outside the walls of the university. It works to highlight the university’s image, build a positive image for it locally and regionally, and create public awareness of its cultural and scientific role among the target segments in societies. It publishes the methodology and philosophy of blended learning, its advantages, and marketing it through by strengthening the Jic relations with academic and research institutions, civil society institutions, and all relevant institutions and entities to create continuous partnership and cooperation. To achieve this end, we care and focus on effective communication with print and field marketing and all means of communication to disseminate the Jic mission, goals, and role in the academic and research field, and this is what reflects the administration is keen to root the Jic developmental, social and national role by participating in all events that reflect the positive image of the Jic and its development goals.
Jeddah International College Marketing Department is involved with nearly all aspects of business activity, beginning with defining the firm’s mission, through assessing consumer wants and needs, developing strategy based on assessment, designing services that meet those wants and needs, implementing the promotion, pricing, and distribution that support sales, to monitoring consumer satisfaction.