The Marketing and international business management program is a double major and strengthens the basic principles of marketing, planning, and marketing strategies. It aims to widen students’ perceptions of marketing and international business management by developing a global perspective to adapt to dynamic international influences such as the effective use of information technology.

Graduating marketing and international business practitioners and preparing future professionals through cross-disciplinary academic program and scientific research to serve the community

1.1 Identify fundamental principles, strategies, and practices of marketing and international business that is applicable to various business situations.
1.2 Explain significant theories and conceptual models in the fields of marketing and international business.
1.3 Recognize appropriate research methodologies used in marketing and international business to address business issues.
2.1 Apply theories, concepts, strategies and principles in relevant marketing and international business administration settings.
2.2 Use critical thinking, practical models and research methodologies while solving marketing and international business problems.
2.3 Employ quantitative methods and communication skills using ICT applications in marketing and international business research, projects and presentation.
3.1 Adhere to the legal and ethical principles in professional settings.
3.2 Work professionally either individually or in a team as a member or as a leader.