Marketing and International Business Administration

The Marketing and international business management program is a double major and strengthens the basic principles of marketing, planning, and marketing strategies. It aims to widen students’ perceptions of marketing and international business management by developing a global perspective to adapt to dynamic international influences such as the effective use of information technology.

• Identify principles of Marketing and International business that relate to different situations
• Recognize economic, industrial and global issues, and apply the knowledge in new settings within the fields of marketing and international business administration
• Assess information from different sources and apply this information to structure and to formulate professional reasoning
• Evaluate existing theories, methods and interpretations within Marketing and International Business and develop practical solutions to problems based on the theories
• Communicate effectively in a professional setting
• Recognize professional responsibilities and make informed decisions in Marketing and International business based on legal and ethical principles
• Generate results as part of a team involved in activities appropriate to the program’s discipline