Marketing and International Business Administration


The Marketing and international business management program is a double major and strengthens the basic principles of marketing, planning, and marketing strategies. It aims to widen students’ perceptions of marketing and international business management by developing a global perspective to adapt to dynamic international influences such as the effective use of information technology.

Learning Outcomes

  • Identify principles of Marketing and International business that relate to different situations
  • Recognize economic, industrial and global issues, and apply the knowledge in new settings within the fields of marketing and international business administration
  • Assess information from different sources and apply this information to structure and to formulate professional reasoning
  • Evaluate existing theories, methods and interpretations within Marketing and International Business and develop practical solutions to problems based on the theories
  • Communicate effectively in a professional setting
  • Recognize professional responsibilities and make informed decisions in Marketing and International business based on legal and ethical principles
  • Generate results as part of a team involved in activities appropriate to the program’s discipline

Career Opportunities

Managing retail stores
Research companies and advertising agencies

Domestic and international marketing
All industrial economics sectors


Credit Hours:

132 hours

Study Language:

Arabic OR English


4 years

Average fees for 15 credit hours per semester:

24000 SR

Tuition Fees:

1600 SR / HOUR

Mode Of Study:


Mode Of Learning:


At Jeddah International College (JIC), we offer you an array of undergraduate and graduate programs to choose from. Our dedicated faculty and staff provide encouragement guidance to enable you to make the right choices.